The Risk of Squishy History
The risk of squishy history is what you get when you add 3 parts text, with one part digitization.
As more of the text we read becomes digital, the temptation to fiddle, tweak, and change becomes irresistible.
The risk of squishy history is what you get when you add 3 parts text, with one part digitization.
As more of the text we read becomes digital, the temptation to fiddle, tweak, and change becomes irresistible.
Your Sales team is where your company’s efforts meet the world. They’re where the rubber meets the road. Your organizations efforts can live, or die, based on the performance of your Sales team. The happier they are, the more positive they feel, the more confident they are in your offerings, the better they sell. And the better revenue flows.
But what if the apple cart gets upset?
This is a challenge currently facing a lot of companies, particularly in the B2B (business-to-business) space. As SaaS offerings become more common-place, traditional software sales models are being upset.
Squishy history is what you get when you add 3 parts text, with one part digitization. As more of the text we read becomes digital, the temptation to fiddle, tweak, and change becomes irresistible.
Credibility, it is a key enabler, a coin to the realm. Find it, keep it, do what you can to never misplace it.
As we ride with each other, we come to trust each other. We come to understand how each other will perform. In difficult, stressful, perhaps dangerous situations we learn how each will behave. With time comes respect…