If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.
It’s like asking, “What should I put in my resume?” Once you’ve set a direction, the answer becomes clear.
If you maintain an online presence, you need to consider using Google alerts. In this article JT provides brief overview and examples.
Be paranoid if you wish: Go ahead, bury your heads in the sand. But realize it is human nature to want to share or broadcast information. SM is here to stay.