With the advance of Agile software development, a key focus is placed on how, where, and when testing is done. Taken to extreme, some suggest Quality Assurance, post-development testing, efforts are not necessary.
JT shares his own thoughts on the topic. And, offers two very fundamental reasons why QA remains important.
The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.
What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.