To keep it simple, there are two real values to creating a plan. Understanding and keeping on track. Here’s what I mean…
Knowing who your customers are not, is as important as knowing who they are.
It is important as you nurture an idea into a viable product that you assign a proper perspective your input sources. Neither should necessarily trump one or the other though how you weight them may vary occasionally.
First part of a presentation on moving Ideas through Product Development, given by JT Pedersen, to a number of new entrepreneurs.