It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?
What do you think of as the ‘#1’ thing a business must have to succeed? Odds are, this isn’t it.
What is SaaS? Sales model or tech platform. The customer needs a car. What’s under the hood, Rayovac or Duracell? Don’t care. Does it do what I want?
We are still early in SaaS’ life cycle. There are a number of common myths about SaaS value. Often the result of people ‘wanting’ SaaS, the next new thing, to be more than it really is…too soon.
Fully evaluating a SaaS service provider requires you look beyond features and benefits, and at the vendor itself. SaaS is as much about relationships and endurance as it is short-term F&B.