Why Do B2B Branding?
It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?
The Number 1 Thing Every Business Must Do?
What do you think of as the ‘#1’ thing a business must have to succeed? Odds are, this isn’t it.
SaaS Is Not Multitenancy!
What is SaaS? Sales model or tech platform. The customer needs a car. What’s under the hood, Rayovac or Duracell? Don’t care. Does it do what I want?
6 SaaS Myths
We are still early in SaaS’ life cycle. There are a number of common myths about SaaS value. Often the result of people ‘wanting’ SaaS, the next new thing, to be more than it really is…too soon.
Look Beyond the Solution—Look at the SaaS VENDOR Too
Fully evaluating a SaaS service provider requires you look beyond features and benefits, and at the vendor itself. SaaS is as much about relationships and endurance as it is short-term F&B.