The main way I’ve found to overcome complacency, to instill urgency, is to install a ‘sunlight,’ so a dash of real-world light is let in to swirl about them.
Installing a sunlight, letting your teams know their efforts help make the sun shine, is but one approach toward helping instill motivation, a sense of urgency within. Make sure everyone knows, and is reminded frequently, the value of –their- efforts.
One of the challenges we face as a nation, as well as a large part of the developed world, is a loss of focus, of disbelief, of a lack of trust.
If there is a single moral to the story, in Story Wars, I think it must be, “Live the Truth” of your brand. Authenticity grants brands a quality unto itself.
The basic guide posts by which we have framed social values are being outpaced by societal development. Might it be that the very stories our families needed themselves, to be passed down to their offspring, no longer serve as bedrocks upon which to build?
If the very myths society has anchored itself around are no longer followed, might their values and ethics also no longer have a defined meaning, a place in our world? Might we be at risk of becoming a lost society? And, that is why we find ourselves needing ethics courses?