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Marketing
Marketing

New Biz Owners: Why You Need Focused Marketing

This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.

All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?

Cleaning Up Nasty Messes

What do you do?
It is a popular question. You hear it at networking events. Pops up in email from contacts that were perhaps not updated frequently enough. From friends. Even your Pastor.

For me, I enjoy having my finger in many pies, wearing many hats. It does not matter where I am in an organization, horizontally or hierarchically. I tend to do the same thing: I fix problems.

Or, I did :). Now, I realize I clean up messes…