A product or service exists to solve a problem. That’s a negative. Can you still sell a product if there’s no problem to solve?
This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.
All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?
A colleague is preparing to launch a new book. As part of her launch efforts she has been attempting to message all her (1,000+) LinkedIn connections.
The problem she quickly discovered, and which many others run into as well, is that LinkedIn messages (internal email) are limited to no more than 50 recipients at a time.
What do you do?
It is a popular question. You hear it at networking events. Pops up in email from contacts that were perhaps not updated frequently enough. From friends. Even your Pastor.
For me, I enjoy having my finger in many pies, wearing many hats. It does not matter where I am in an organization, horizontally or hierarchically. I tend to do the same thing: I fix problems.
Or, I did :). Now, I realize I clean up messes…