Why So Negative? Can’t You Be Positive?
A product or service exists to solve a problem. That’s a negative. Can you still sell a product if there’s no problem to solve?
New Biz Owners: Why You Need Focused Marketing
This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.
All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?
LinkedIn Marketing: 4 Ways to Reach ALL Your Connections
A colleague is preparing to launch a new book. As part of her launch efforts she has been attempting to message all her (1,000+) LinkedIn connections.
The problem she quickly discovered, and which many others run into as well, is that LinkedIn messages (internal email) are limited to no more than 50 recipients at a time.
Who Owns the Pricing?
A frequent discussion in product management circles is: Who owns product prices at the time of sale? When Sales is negotiating a deal, and it’s time to look at making pricing adjustments, who makes, who owns, the decision? Early on, before the first product ‘unit’ is ever sold, a price model is developed. This is a core function of product management and a component of the business model. Making 10…
Cleaning Up Nasty Messes
What do you do?
It is a popular question. You hear it at networking events. Pops up in email from contacts that were perhaps not updated frequently enough. From friends. Even your Pastor.
For me, I enjoy having my finger in many pies, wearing many hats. It does not matter where I am in an organization, horizontally or hierarchically. I tend to do the same thing: I fix problems.
Or, I did :). Now, I realize I clean up messes…