Making Things Happen comes down to: Did you? Or, did you not? Often Failure, and the fear of it, are impediments. Fortunately Fear’s out of the closet right now.
If the title bothers you, get over it. Budding entrepreneurs: you need to read it. Enchantment is something important, something largely lost. Something we need more of.
How high will it climb? The sky is falling! The sky is falling! How high… The issue isn’t whether it will, or how far even, rather host–fast!
Hiring freezes notwithstanding, sometimes you still need to hire. Building a business case and preparing properly ‘before the pitch’ can help ensure success.
It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?