This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.
All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?
New, the next big thing. The next thing you have, or will, start. Not yesterday’s work, not last week’s with yet another new task to finish. No, something absolutely completely New.
JT suggests you consider taking up something, well, New! in your life.
How much exploring do you do? As in, really do? On the way to or from your usual destinations, do you ever vary the route? Or, is the route a rut with high sides that you do not look beyond?
Just like many of you, I too fall prey to getting stuck in ruts at times. Perhaps less so now than at other points in my life, but it does happen. Even when we vary our path, we have our favorite little ‘excursions’ we take that, themselves, are simply more ruts. Just not as deep. Reflecting on this I want to encourage you to get out of your ruts. Explore. Truly explore. Do something you would never do as part of a routine.
The past two weeks were spent implementing a new ecommerce solution. The chosen platform was Cart66.
Here, JT provides an overview of the product and his observations. Short take: Good product, but needs refinement…and documentation.
One of today’s greatest risks, as I am personally, increasingly reminded, is an inability to focus. We pride ourselves on all manner of development, evolution, ways to communicate, work together, to create.
Yet how much of those positive traits could be even more so if only we could really focus.