Less is more. Never has that been more true than in today’s world. The rate of change, demands for collaboration, social media’s ambient noise, all lay claims on our time. And, we haven’t even mentioned our family, friends, and folks in our ‘physical’ lives.
As a result, our attention spans seems to be ever-shorter. It’s a challenge, taking real effort at times to stay focused, to stay on-task. There are days I wonder whether I’m a grown adult suffering from an attention deficit disorder. With more of us expected to ‘collaborate’ at work, to perform in ‘matrixed’ environments, attention spans are under severe pressure.
There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.
These three levers are often used to define the three corners of the Iron Triangle.