In early December, many colleagues were focused on the end of the year, end of the quarter. There was angst because many customers seemed to be sitting on their hands, not spending end of year budget money, no longer returning calls.
The key may be as simple as looking at a larger picture, the global economy. Reading the tea leaves of global economic winds for a while, I decided to pen my own thoughts as to why I believe 2016 will be a bigger challenge than 2015.
This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.
All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?
One of today’s greatest risks, as I am personally, increasingly reminded, is an inability to focus. We pride ourselves on all manner of development, evolution, ways to communicate, work together, to create.
Yet how much of those positive traits could be even more so if only we could really focus.
What do you do?
It is a popular question. You hear it at networking events. Pops up in email from contacts that were perhaps not updated frequently enough. From friends. Even your Pastor.
For me, I enjoy having my finger in many pies, wearing many hats. It does not matter where I am in an organization, horizontally or hierarchically. I tend to do the same thing: I fix problems.
Or, I did :). Now, I realize I clean up messes…
A few weeks ago, Geraldine Markel asked me to review her book. The focus, fighting distractions, is a war near and dear to me. I am constantly fighting it.
My review of ACTIONS, should help you determine it’s value for you, my reader. It can help uncover symptoms, consequences, as well as develop effective -actions- for dealing with them.