Reading List2 Comments What I’ve Read Lately: APE: How to Publish a Book JT February 1, 2013 January 31, 2013 Should You Write a Book? “In this sea of choices, why should anyone give a shiitake about your book?” Right from the start, APE digs in and delivers. What you need to know. Why. And how to get it done. A quick review of Guy Kawasaki’s latest book.