A product or service exists to solve a problem. That’s a negative. Can you still sell a product if there’s no problem to solve?
There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.
These three levers are often used to define the three corners of the Iron Triangle.
Changing brakes, fluids, and rotating tires is about all Dad’s likely to let junior do to his computer-driven, exotic materials containing, hybrid-hazardous, trip-to-the-dealer-if-you-break-it vehicle.
All the while, automotive manufacturers lament a general lack of automotive interest by today’s youth. Any surprises here?