What a debacle. What a failure to lead.
It does not matter whether you are a supporter of President Obama, or not. Really doesn’t. His failure to fully, properly resolve the ongoing ‘obama birth certificate’ issue demonstrates a failure to lead.
The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.
What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.
It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?
They’re simply putting off the (almost certainly) inevitable. I wish them the very best in their efforts to survive. Really. Even the terminally ill can experience miraculous recoveries.
What do you think of as the ‘#1’ thing a business must have to succeed? Odds are, this isn’t it.