If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.
Negativity is often a symptom. You fix it by finding the cause.
Don’t just go in and ask. Build a business plan that lets you clearly -convince- them it’s a sound decision…that -needs- to be made.
It’s like asking, “What should I put in my resume?” Once you’ve set a direction, the answer becomes clear.
It is easy to focus on shiny objects. Presentations on shiny things pack rooms. But its what they do that’s important.