The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.
What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.
Thomas Crapper, you know him, he’s one of your best friends. He’s the the guy that made getting rid of dodgers popular. Well, there’s a modern day dodger that needs flushing.
What’s my beef? The problem with fuel surcharges is that it’s a poor attempt by companies to try removing one of the 4P’s from consideration. They’re trying to fool everyone.