This afternoon I discovered an article, “Stop making bad PowerPoint presentations.”Overall, I think the author’s written a pretty strong article. There are so many points made that presenters should consider taking to heart.
Early on, the question is asked, “Why, then, are so many presentations bad?”
I think it generally comes down to a lack of education, a lack of training. Most people are simply told, “you need to give a presentation on Friday, no more than X slides.” It’s late Wednesday afternoon, they click on the never-before-used PowerPoint (or Keynote) icon, and start typing stuff in.
Giving effective presentations is not something done successfully, just like any other activity, without preparation and forethought. The problem is, whatever training most folks receive, falls into the ‘bland, one shoe fits all’ type category. I’ve been there, I have the t-shirt (or ppt template).
So when I came across similar ‘generic’ guidance in the article, it really stuck out to me. While I like the article overall, I really do disagree with this point:
- Follow the 10-20-30 rule
- Use no more than 10 slides.
- Speak for no longer than 20 minutes.
- Use a 30-point font for your slides.
This is right up there with the worst of any corporate training I’ve received. It gives no consideration for the content, the message you need to deliver. You may as well run down the list with things like: Only 5-7 bullets per slide; Make sure the company logo’s on every slide; Stick to the theme we give you and never vary; No black text on blue backgrounds.
I’ve written a number of articles on public speaking myself. In “15 Ways You Can Be a Better Speaker” ( http://bit.ly/Z3PQhH ), in contrast with the 10/20/30 notion, I suggest these:
- One. Idea. Per. Slide. Period.
- Avoid Bullet Points
Whenever possible (see previous item).
- No one really cares how many slides you have. (See previous, previous point)
Unless your presentation sucks.
Above all, study the topic, read some books. There are a number of good ones out there!
Image credit: Winston Churchill