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Your Followers: Quality vs. Quantity
Your Followers: Quality vs. Quantity

Your Followers: Quality vs. Quantity

jtpedersen_spotlight_adulation_followersA friend of mine, paying more attention to social media these days, asked the (now) age-old question: What do you think of the pros and cons of quality vs. quantity regarding following and followers?

This is a question the never dies away, because there are always new people to the activity.

So, what do I think about this?  Well, we all like to walk in the limelight of adulation.  I’ve yet to meet a person who didn’t like being liked.  The more, the better.

However I think we can all recognize someone who is out to chase the numbers.  The person who has an unreal number of followers reflective of their contributions to the community.  Another friend asked me about someone who’d just followed him: The person had 600 followers, was following 600 people, and had zero posts.

These situations, and ones more subtle, cause our crapola’meter’s needle to snap against the maxed-out peg.  As soon as we see it, we walk away or…if we’ve been following them ourselves…reassess whether we still should be.

To associate with dirt is to become dirty.

How should you pursue obtaining followers?  My view: Don’t.  The followers you have will be a direct reflection of your contribution to the world.  Everyone will see it.  It takes time (no two ways about it).  And, if the effort drives value that people appreciate, they will reward you for it.

Participate. Contribute. Remember why you are doing whatever it is you’re doing in the first place.  And avoid watching the ‘numbers’ every day…the ups and downs will undercut your performance.  Follow your path, execute upon the plan, and maintain persistent effort in a given direction.  It will come together, or it won’t.  In which case you choose whether to pick a new path.

I appreciate every single person who follows my efforts.  They are represent one of the few remaining cases of: Build it, and they will come.

image credit: Gabriel Robledo


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