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Value of Imagery
Value of Imagery

Value of Imagery

So much of what we consume today is fast-paced, hectic, sketchy, even frantically created information.  Worse, much of the information is simply thrown together requiring the consumer, perhaps with a bit of narration, to figure its meaning out for themselves.

Sound like some of the corporate presentations you’ve received? How about the general nature of communication between you, your boss, colleagues, and customers?  Like many of you, I’ve been there too. Corporate cultures, as they grow bigger and less personal, seem drawn toward impersonal tools supporting bulk interaction.

In recent years, certainly accelerating in the past 24 months, I’ve become ever-more appreciative of using (relatively speaking) simple imagery to convey meaning.  One of the recent presentations I’ve given reflect this change.

Garr Reynolds,, was particularly motivational for me when I first read his book, Presentation Zen, last year.  Since then, my drive toward visualization over bullet points has only accelerated.  Death to bullet points! :)

sxc - Pulling Hair Out - 579286_screaming

What if, imagine, we simply tried to improve our communication, with anyone we interact with, by moving more toward a medium that helps communicate our intent better; that helps break down barriers; that feels better, than death by bullet point (or email, or take your pick…).

You’ve likely attended a presentation (or two), or read an email full of ‘motivational’ text, that tried to convince you now was the time your organization needed to drive forward.  Odds are, you were overloaded, or bored, or otherwise disconnected.  You’d rather pull your hair out than spend another moment in the room.

As a leader, as the head of a meeting, perhaps a picture is worth a thousand words.

imageMaybe you can get the ‘timing message’ across by saying:

  • Pay attention
  • Be alert
  • Be ready to POUNCE!



In the past two weeks, I have come across two individuals who have impactfully spoken to the value of imagery.  One is Janice Milhem of Milhem Images. Jan gave a presentation at LA2M. “Visual Storytelling has always been a part of the human experience – from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way to engage participants in a virtual experience and establish a point of view that is truly unique.”

The second person, very graphically showing us the value of imagery, of still pictures in particular, is Renée Byer, documentary photographer. Her 13 minute presentation at TEDx in Tokyo, describing the power of the still picture from her perspective, follows:


(photo credit (1): Screaming)
(photo credit (2): Pounce)

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