The best place to find it, if there is one, is in an organization’s Mission Statement. Too many mission statements though are simply great places to collect a bunch of fancy words used to simply obfuscate any underlying meaning. Hmm. Obfuscate: to confuse, hide the meaning of, be ambiguous.
Google has a 10-point Philosophy. The most famously quoted is, ‘…do no evil.’ While one might question this basic tenet, it is there, it is understood, and it can be used to help align the organization toward a common purpose.
Even if your organization has lost its way, its never too late to start on a path toward recovery. Maybe this is part of what Google’s doing today, with it’s recent stand against Chinese censorship. Is what Google’s doing noble? It’s an interesting question. See what HBR has to say in, “Why Is Google Doing Government’s Job?”
(Photo Credit: Rainer Topf)