Don’t Break Your Own Pricing
One thing I learned early on in my career is (when providing a ‘solution’) to avoid breaking your solution pricing apart. I’ll just touch on two basic reasons in today’s post.
Marketing
What I’ve Read Lately: Free
Recently I happened across Chris Anderson’s new book, “Free.” It discusses how digital content of all types tends to gravitate toward becoming ‘free,’ or, as inexpensive as to not be worth measuring. Rather than do a ‘review’ I want to look at my own experiences and how they compare to being ‘free.’
Challenge Institutional Knowledge
For the newcomer to an organization, institutional knowledge (aka ‘fact’) is almost immediately recognized. As you meet with people, you are frequently exposed to ‘facts.’ Institutional knowledge, or ‘memory,’ is formed of those tidbits of foundational knowledge on which decisions are based, often pre-dating the individual(s) providing them.
Institutional knowledge is something that, the older it gets, is increasingly subject to becoming a factoid. A ‘factoid,’ in an original definition was simply considered a snippet of a fact. Over time, the definition has evolved to be, “something which becomes accepted as fact, although it may not be true.” (Oxford English Dictionary)
Have You Thought to Ask?
How do you lead? Do you have all the ideas, yourself? Or, do you struggle…? JT discusses the notion of simply ‘asking questions.’
What’s the ROI in Blogging?
It’s a question posed to me weekly. But where’s the value in blogging? Where’s the value to me? Perhaps this relates to -you-.