Your Sales team is where your company’s efforts meet the world. They’re where the rubber meets the road. Your organizations efforts can live, or die, based on the performance of your Sales team. The happier they are, the more positive they feel, the more confident they are in your offerings, the better they sell. And the better revenue flows.
But what if the apple cart gets upset?
This is a challenge currently facing a lot of companies, particularly in the B2B (business-to-business) space. As SaaS offerings become more common-place, traditional software sales models are being upset.
By now, if you’ve tapped into almost any media source, you’ve heard of how the Costa Concordia ran aground, sank, and created a world of mayhem for all involved.
We all make mistakes. To do so is to be human. And, while tragic, that mistake is not itself where the real failure of leadership was demonstrated.
You’ve seen people hijack a discussion. Now, there’s a term for interjecting yourself into the news: newsjacking. Think of it as surfing and catching a wave. Get it right, and it’ll take you for a ride.
If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.
If you struggle with how to adjust to keep up with today’s business world, consider grabbing a copy to read. Mike’s work will be worth your time.