The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?
The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.
Have you ever stopped, thought, and asked yourself the question? When I consult with companies this is a common type of thinking that is often lacking.
The reasons for doing something a certain way often change over time. Frequently the justification completely disappears. Yet, if no one asks, “…why must it be done this way?” the activity or way of thinking often continues unabated. We see it all the time.
A colleague is preparing to launch a new book. As part of her launch efforts she has been attempting to message all her (1,000+) LinkedIn connections.
The problem she quickly discovered, and which many others run into as well, is that LinkedIn messages (internal email) are limited to no more than 50 recipients at a time.
This really is a book about doing good well. The authors are two women writing from the perspective of having been there, done that, and wanting to share their lessons learned.
Their vision: “…to design a practical guide to help anyone with a desire to do good in this world not only do good, but do good well.”
Somewhere along the way, I just started doing it, combining strategies.
Wish I could claim a level of sophistication due to advanced training, but I can’t. It was an incremental evolution in learning to simply solve gnarly problems.