The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?
The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.
That is the assertion I hear all to frequently in discussions involving new business startups. It is as though the listener, a new entrepreneur, is powerless to do anything about it. Cast a 20-sided die and, if your number comes out on top, you’ll succeed.
Don’t know about you, but those odds suck. And, it turns out, those odds are wrong.
A product or service exists to solve a problem. That’s a negative. Can you still sell a product if there’s no problem to solve?
That charging stations outpace PEV demand is no surprise. Few are likely aware of just how broad the range of government subsidized green energy solutions is.
Americans have long seen themselves as free, progressive, dynamic, and proud. And unique. Why is America stagnating then? Maybe we need to get over ourselves.