Date: June 27, 2013

Author: JT

Tags: , , , , ,

Comments Off on Entrepreneurs: Your Price List Is NOT for Customers

Entrepreneurs: Your Price List Is NOT for Customers

The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?

The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.

95% of You Will FAIL!

That is the assertion I hear all to frequently in discussions involving new business startups. It is as though the listener, a new entrepreneur, is powerless to do anything about it. Cast a 20-sided die and, if your number comes out on top, you’ll succeed.

Don’t know about you, but those odds suck. And, it turns out, those odds are wrong.