The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?
The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.
Your Sales team is where your company’s efforts meet the world. They’re where the rubber meets the road. Your organizations efforts can live, or die, based on the performance of your Sales team. The happier they are, the more positive they feel, the more confident they are in your offerings, the better they sell. And the better revenue flows.
But what if the apple cart gets upset?
This is a challenge currently facing a lot of companies, particularly in the B2B (business-to-business) space. As SaaS offerings become more common-place, traditional software sales models are being upset.
Many B2B success challenges, are chronic ones that can be readily overcome. Read this guest post to get further insight to “The B2B Executive Playbook.”
“The B2B Executive Playbook,” discusses why B2B & B2C customer engagement differs; the impact on B2B success; and, how to drive executive customer engagement.
It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?