Date: June 27, 2013

Author: JT

Tags: , , , , ,

Comments Off on Entrepreneurs: Your Price List Is NOT for Customers

Entrepreneurs: Your Price List Is NOT for Customers

The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?

The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.

How To: Get Your Sales Team Onboard with SaaS

Your Sales team is where your company’s efforts meet the world. They’re where the rubber meets the road. Your organizations efforts can live, or die, based on the performance of your Sales team. The happier they are, the more positive they feel, the more confident they are in your offerings, the better they sell. And the better revenue flows.

But what if the apple cart gets upset?

This is a challenge currently facing a lot of companies, particularly in the B2B (business-to-business) space. As SaaS offerings become more common-place, traditional software sales models are being upset.