Date: June 27, 2013

Author: JT

Tags: , , , , ,

Comments Off on Entrepreneurs: Your Price List Is NOT for Customers

Entrepreneurs: Your Price List Is NOT for Customers

The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?

The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.

Date: June 11, 2013

Author: JT

Tags: , , ,


Why Must It Be Done "This" Way?

Have you ever stopped, thought, and asked yourself the question? When I consult with companies this is a common type of thinking that is often lacking.

The reasons for doing something a certain way often change over time. Frequently the justification completely disappears. Yet, if no one asks, “…why must it be done this way?” the activity or way of thinking often continues unabated. We see it all the time.