Date: September 17, 2013

Author: JT

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Innovation is Not Found in Ruts

How much exploring do you do? As in, really do? On the way to or from your usual destinations, do you ever vary the route? Or, is the route a rut with high sides that you do not look beyond?

Just like many of you, I too fall prey to getting stuck in ruts at times. Perhaps less so now than at other points in my life, but it does happen. Even when we vary our path, we have our favorite little ‘excursions’ we take that, themselves, are simply more ruts. Just not as deep. Reflecting on this I want to encourage you to get out of your ruts. Explore. Truly explore. Do something you would never do as part of a routine.

Date: June 27, 2013

Author: JT

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Comments Off on Entrepreneurs: Your Price List Is NOT for Customers

Entrepreneurs: Your Price List Is NOT for Customers

The pricing subject can causes no small amount of distress. What do you charge? What does your competition charge? What are customers willing to pay?

The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.