There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.
These three levers are often used to define the three corners of the Iron Triangle.
Day-by-day we go to work, business proceeds as normal, and we go home. Tomorrow, we repeat. The day after, we repeat. Doing what is required but not the ‘extra’ little bit.
We tend to ignore the fact that every little bit counts. Why? Because it builds up over time.
This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.
All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?
New, the next big thing. The next thing you have, or will, start. Not yesterday’s work, not last week’s with yet another new task to finish. No, something absolutely completely New.
JT suggests you consider taking up something, well, New! in your life.
How much exploring do you do? As in, really do? On the way to or from your usual destinations, do you ever vary the route? Or, is the route a rut with high sides that you do not look beyond?
Just like many of you, I too fall prey to getting stuck in ruts at times. Perhaps less so now than at other points in my life, but it does happen. Even when we vary our path, we have our favorite little ‘excursions’ we take that, themselves, are simply more ruts. Just not as deep. Reflecting on this I want to encourage you to get out of your ruts. Explore. Truly explore. Do something you would never do as part of a routine.