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Date: April 9, 2014

Author: JT

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What I’ve Read Lately: Brief

Less is more. Never has that been more true than in today’s world. The rate of change, demands for collaboration, social media’s ambient noise, all lay claims on our time. And, we haven’t even mentioned our family, friends, and folks in our ‘physical’ lives.

As a result, our attention spans seems to be ever-shorter. It’s a challenge, taking real effort at times to stay focused, to stay on-task. There are days I wonder whether I’m a grown adult suffering from an attention deficit disorder. With more of us expected to ‘collaborate’ at work, to perform in ‘matrixed’ environments, attention spans are under severe pressure.

torben photography_three competitive levers_define you (feat)

How Your Three Competitive Levers Define You

There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.

These three levers are often used to define the three corners of the Iron Triangle.

Sewing Seeds_JT Pedersen_321 Ignite_Target Marketing_Horn of Plenty (640)

Date: November 12, 2013

Author: JT

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New Biz Owners: Why You Need Focused Marketing

This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.

All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?

About JT

In the foreground or behind the curtain, JT’s fresh approach eliminates complications with ease and takes business units and companies – like yours – to the next level of success.

JT is currently the Portfolio Manager, for Autodesk and Dassault products, at Tata Technologies.

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